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Habits, routines and rituals.

“The greatest weapon against stress is our ability to choose one thought over another”

William James

Habits, routines, and rituals provide structure and stability when everything else feels chaotic. By creating them, we can take control of our lives to direct our focus toward what is truly important to us.

There is a lot of confusion surrounding the words with many people thinking they are interchangeable, but they are different.


A habit is a behavior that is repeated regularly and often becomes subconscious. For example, brushing your teeth, making your bed, or watering plants are habits.


Routines, similar to habits are also behaviors that are repeated regularly but are a bit more structured, usually more complex, and take more effort than habits.

For example, your morning routine might include making coffee, taking a shower, and getting dressed. Or another example of a routine would be going to the gym every day after work.


Rituals, similar to routines are behaviors performed for a specific purpose. A ritual is a set of actions we regularly perform, but usually with great intention and focus.

Usually, they have a symbolic, spiritual, or emotional meaning, marking special occasions or transitions in our lives. For example, many people have rituals around birthdays or the start of a new year.

Because rituals involve our full attention and subsequently an emotional connection, they can help reduce anxiety and promote feelings of calm and well-being.

Custom-curated evening beauty rituals

Ritual I

Ritual II

What is the perfect wellness ritual for you?

Whenever you experience stress or fatigue, it's important to develop strategies to support you. But which one is ideal for you?

Mood playlists

A hand-selected collection of our favorite songs for ritual inspiration.


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